On Labor Day, 5 September 2011, I was moping over a business prospect that went awry. I was to have moved to another part of the state and had looked forward to the adventure. The idea of the Joie de Vivre stuff came to mind, but with a twist. It would now be based on female archetypes, both factual and fictional, and mostly fantastical. Thus, Siren School was born.
I had more ideas than I knew what to do with. I was also beginning to become ill, but didn't yet realize it. A slew of changes in my personal life, including moving across the country unexpectedly, plagued the materialization of Siren School. I planned all sorts of neato events, retreats, and programs, but was not well enough to participate in any of them. Sadly, Siren School appeared to be yet 'another entrepreneurial failure.' I was bummed ... really bummed.